Overview:
FANCLB is the ultimate platform for sports leagues ready to turn every fan into a super fueled revenue engine.
Built for a generation that demands connection, rewards, and real-time interactivity, FANCLB transforms passive audiences into active communities — all while unlocking new revenue for teams and leagues.
Whether you’re a sports league, semi-pro organization, or growing sports network, FANCLB gives you the tools to build loyal fanbases, produce broadcast-quality content, and monetize every moment.
FANCLB isn’t just a fan engagement tool — it’s the operating system for modern sports leagues. From streaming to sponsorships, loyalty to data, it brings every piece of the puzzle under one roof.
FANCLB — Turning a Fan Platform into a Growth Engine
Role: Executive Creative Director (brand, product, content, growth)
Scope: Brand platform, creator network, AI content ops, motion/3D, product + marketing design
Timeline: 12 months
The Challenge
FANCLB needed to:
Win team/league deals fast.
Scale content exponentially without scaling headcount.
Convert fan attention into measurable growth and revenue.
Secure sponsors and brand partnerships.
Convert fans with product adoption strategies for success and revenue.
Build an AI-automated app + web platform that can be generated across all sports leagues and teams.
Solution + Strategy
Four integrated pillars:
Brand Platform & Product Design Systems — unify product, web, and socials so every surface lifts watch time, saves/shares, and conversion.
Creator Network (TikTok x FANCLB) — recruit and manage sports creators across North America & LATAM; map content to fan journeys.
AI-Assisted Content OS — automate briefing → creation → app & web platform → QA → scheduling → reporting to 6× content output with built-in governance.
Growth Marketing & Experimentation — weekly A/B loops (hooks, formats, CTAs); instrument metrics tied to pipeline and league revenue.
5. Content & Video Programming — stand up premium slates (hero/hub/help + episodic + series) with motion/3D and platform-native edits, backed by production playbooks, and reusable asset libraries, solely built—driving brand recall, watch-time/retention, and revenue conversion across channels.
What I Built & Led
Team/League Growth: Directed brand platform + product + content + web/UX and partnerships strategy that converted 26 teams in 12 months
(MASL, The Arena League, ENTFLA, Bay Area Breakers, plus USA & Mexico national indoor soccer teams).
Creator Network: Built FANCLB × TikTok across North America & LATAM; onboarded 24 creators, network delivers over 160M+ views to date, and grew monthly social engagements 432 → 466K+ (+107,770% ~ 1,079×).
AI Content + Product OS: Productized an automation pipeline for leagues (posting, scheduling, copy), cutting manual production time and external spend −90%, while improving team growth, product adoption, and league revenue.
Multi-Discipline Org: Operationalized a 6+ discipline creative function (brand, social, web/app UX, design, video, motion) to ship a unified brand system; achieved 6× content output.
How It Worked (System)
Inputs: league priorities, team calendars, audience signals, creator briefs
Creation: templated brand system, motion/3D modules, platform-native edits (TikTok/Reels/Shorts)
Automation: AI-assisted copy, versioning, scheduling, compliance checks
Distribution: product, site, socials, creator handles, partner channels
Measurement: watch time, completion rate, saves/shares, signup intent, team pipeline and revenue attribution
Feedback: weekly review → keep/kill/iterate based on performance
Results (Highlights)
26 teams closed in one year (multi-league).
160M+ creator network views; monthly engagement +107,770% (432 → 466K+).
6× content velocity cutting external spend by −90%, including manual production time.
Unified brand across product, web, and socials; faster go-to-market and higher content retention rates.
Convert thousands of fans into paying members on the Fanclb platform, with payments up to $500 per membership
Brand partnerships with TikTok, and advertising campaigns with Nintendo, Jordan, and 30+ other brands across America
